The so-called cobranding was born as a marketing tool, now increasingly used in the world of fashion – and famous brands in general – to exploit the multiplier effect on notoriety that comes from joining two brands in the design and / or manufacture and / or sale of limited Edition products. A term that we find linked to cobranding is that of capsule collection, which consists of the result of the collaboration between two brands belonging to different commercial segments – or between a brand and a famous person or an influencer – aimed at creating limited Edition products.
Read the article by Stefania Sansò for our periodical newsletter.